Creative Marketing Strategist
Where creativity meets strategy and data.
shalom.oladele@gmail.comCanada
A few brands I’ve worked with…
Having been the creator on the other side of a brief, I know what actually makes content land. This is the method behind every result below.
Before a word is written, I find the real barrier; the past failure, the fear, the thing the audience won’t say out loud. That’s what the content has to answer.
If a brand has a proven structure, good adaptation works within it, not around it. I keep the parts the data backs and change only what the new audience needs.
Hook rate, retention, CTR, on-target audience — the brand’s own bar for whether something worked. Then I can say why it did, and how to repeat it.
I’m a creative, strategy-driven marketer with 5+ years spanning digital marketing, UX design, content production, and beauty retail. A combination that lets me create marketing that connects with people while staying grounded in business results.
My marketing journey started on TikTok, where I grew my own account by learning firsthand what makes someone stop scrolling: from the algorithm and content pacing to storytelling and audience behaviour. Theory and practice are two different things, and building something of my own taught me what data alone can’t. I’ve since brought that perspective into helping brands and businesses expand their reach online, connect with the right audiences, and turn attention into action.
Creatively, my work spans social media strategy, UGC, photography, videography, editing, and brand storytelling. Analytically, I work with KPI tracking, dashboarding, consumer insights, and performance reporting. That combination is supported by certifications in Business Analysis (IIBA ECBA), Business Intelligence (IBM), and UX Design (Google).
I also bring hands-on production experience. I’ve directed and shot photography for influencers, businesses, universities, clothing brands, and product launches, managing the shoot itself, not just standing in front of the camera.
I know what makes someone stop scrolling, and I know how to explain why. That’s the difference between creating content and thinking like a strategist.
Verified from TikTok analytics and campaign reports, not estimates.
25.5K
followers
Audience built organically around beauty, lifestyle, and relatable commentary.
27.9M
lifetime likes
Cumulative across posted content.
9.9M
views / 12 months
1.6M likes and 168K shares over the same period.
6M
views, top video
Several others land in the 4–6M range.
816K
views · 86% retention
Best-performing affiliate campaign, 89% on-target audience.
21.7%
hook rate
Paid ad clearing the brand's ad-readiness bar in 24 hours.
Three campaigns, three different KPIs — and the reasoning behind each one.
Case Study 01 — Sugarbaby — Glow Wash
Brief adaptation → approved, revenue-generating paid ad
Case Study 02 — Tech Marketing
A hard-to-sell category; no physical product, no shelf, no unboxing
Read the breakdown →
Case Study 03 — Just4Kira — Colored Contacts
Affiliate / commission-based influencer marketing
Short-form built for a specific audience and objective — brand and personal.
Shoots I’ve directed and shot — across categories and clients.
Creative, analytical, and technical — the range behind the work.
Certifications
Tools I work in
Open to marketing roles where a creator’s eye and an analyst’s reporting live in the same person. The 60-second intro video below is coming soon — until then, everything else is one click away.